SPARS: Serve with Women's Reserve, U.S. Coast Guard
A saluting woman in Coast Guard uniform stands before two cutters, with a faint figure of a pioneer woman holding a rifle beside a covered wagon in the sky behind her. The transfer is the visual line drawn from frontier women to the uniformed recruit, above the red lettering 'SPARS'.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Coast Guard Women's Reserve (SPARS), recruiting through Navy Office of Naval Officer Procurement
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Recruit
- Themes
- War and the military, Gender and suffrage
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Coast Guard. National Archives and Records Administration, RG 44, 44-PA-1785B (NAID 515463).
Text on the object
SERVE WITH WOMEN'S RESERVE - U.S. COAST GUARD SPARS APPLY NEAREST OFFICE OF NAVAL OFFICER PROCUREMENT 41-43 LITHO. IN U. S. A. [signature:] Jo Valentine
