To keep our land secure, Buy War Bonds
Painted porch scene: a woman in a headscarf holding a baby and a small slip of paper, with a girl clinging to her and a boy with a dog, farmland behind, under 'To keep our land secure Buy War Bonds'. An ordinary rural family stands for the home to be defended (plain-folks); 'land secure' is a broad appeal without a stated threat.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Abbott Laboratories, for the Treasury's Schools-at-War program
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Abbott Laboratories. National Archives and Records Administration, RG 44, 44-PA-522 (NAID 514001).
Text on the object
To Keep Our Land Secure BUY WAR BONDS [signature:] Leon [illegible] [imprint:] PUBLISHED BY ABBOTT LABORATORIES AS A CONTRIBUTION TO THE TREASURY'S SCHOOLS-AT-WAR PROGRAM
