To speed our boys home... produce and conserve, share and play square with food!
Colour poster with a smiling middle-aged woman in front of a service flag with a blue star, the quotation 'to speed our boys home...' and the instruction 'Produce and conserve, share and play square with food!'. The service flag ties household food habits to a family member in the forces, and the woman is presented as an ordinary mother.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. War Food Administration; Chas. D. Jarrell (signature)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. War Food Administration. National Archives and Records Administration, RG 44, 44-PA-225 (NAID 513667).
Text on the object
"-to speed our boys home... PRODUCE AND CONSERVE, SHARE AND PLAY SQUARE WITH FOOD!" Don't waste a crumb or drop of it! [emblem:] PRODUCE AND CONSERVE / SHARE AND PLAY SQUARE / FOOD FIGHTS for freedom [imprint:] U. S. WAR FOOD ADMINISTRATION [signature:] CHAS. D. JARRELL
