Action Stations: The A.T.S. Go to War - Salute Them with War Savings
A large cut-out figure of a woman welding is ringed by five small drawn roundels of Auxiliary Territorial Service work (cooking, ordnance repair, motor transport, anti-aircraft, communications). The admiration for the women's service is carried over to the final ask, 'Salute them with War Savings', which links the savings purchase to the women pictured.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- National Savings Committee (London), Scottish Savings Committee and Ulster Savings Committee; printed for HMSO by Chromoworks, Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front, Gender and suffrage
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
UK government poster, c. 1939-1945; National Archives and Records Administration (NARA), WWII Foreign Posters, NAID 44266144.
Text on the object
ACTION STATIONS THE A.T.S. GO TO WAR Cooking Ordnance Repair Motor Transport "Ack-Ack" Communications SALUTE THEM WITH WAR SAVINGS W.F.P. 363. ISSUED BY THE NATIONAL SAVINGS COMMITTEE, LONDON. THE SCOTTISH SAVINGS COMMITTEE, EDINBURGH. THE ULSTER SAVINGS COMMITTEE BELFAST. CROWN COPYRIGHT RESERVED. PRINTED FOR H.M. STATIONERY OFFICE BY CHROMOWORKS, LTD., LONDON. 51-4539
