Always Stop Slowly
A red panel shows a worn tyre with an arrow to a torn patch, labelled 'Habitual fierce braking causes excessive wear in one spot', beside the slogan 'Always stop slowly - jamming on the brakes tears rubber off the treads'. It is a driver instruction on conserving rubber. The closest fit is fear-appeal, a staged harm to the tyre with a single prescribed remedy; no enemy or war claim is made on the sheet.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Printed for H.M. Stationery Office by Lowe & Brydone Printers Ltd, London N.W.10
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, HMSO imprint, published 1939-1945, 50 years expired; no URAA restoration)
Printed for H.M. Stationery Office by Lowe & Brydone Printers Ltd, London N.W.10. National Archives and Records Administration, 44-PF-70.
Text on the object
ALWAYS S-T-O-P S-L-O-W-L-Y -jamming on the brakes tears rubber off the treads HABITUAL FIERCE BRAKING CAUSES EXCESSIVE WEAR IN ONE SPOT [imprint:] PRINTED FOR H.M. STATIONERY OFFICE BY LOWE & BRYDONE PRINTERS LTD., LONDON, N.W.10. 51-2731.
