Forensic Research Archive of Manipulation and Exploitation
ATS at the Wheel, 1939 UK poster: A photomontage places a smiling ATS driver in a vehicle cab against a stormy blue sky

ATS at the Wheel

A photomontage places a smiling ATS driver in a vehicle cab against a stormy blue sky with bombs falling, under the line 'Ceaselessly new vehicles roll off the production lines. Army units await them, the ATS deliver them'. The tell for transfer is the setting: the bombs and the sky carry the war's urgency onto a routine driving job.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
His Majesty's Stationery Office, printed by Field Sons & Co., Ltd., Bradford; artist Beverley Pick (signed)
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Recruit
Themes
War and the military, Gender and suffrage
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
His Majesty's Stationery Office, printed by Field Sons & Co., Ltd., Bradford; artist Beverley Pick (signed). U.S. National Archives, WWII Foreign Posters (NAID 44266222, 44-PF-82).

Text on the object

Original (English) · read from the image, not independently checked

ATS AT THE WHEEL

Ceaselessly new vehicles roll off the production lines.
Army units await them, the ATS deliver them

BEVERLEY PICK

PRINTED FOR H.M. STATIONERY OFFICE BY FIELD SONS & CO. LTD., BRADFORD. 51-3715.

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