Forensic Research Archive of Manipulation and Exploitation
Back Them Up!, 1941 UK poster: A painting shows an RAF Lockheed Hudson banking over a German submarine whose crew stand

Back Them Up! (capture of U 570 by a Lockheed Hudson)

A painting shows an RAF Lockheed Hudson banking over a German submarine whose crew stand on deck with raised hands and a white flag, captioned as the capture of U 570. The slogan 'Back Them Up!' attaches the aircrew's success to the viewer's own contribution, the tell for transfer.

Propaganda techniques used in this poster

Transfer
Date
1941
Period
Second World War
Made by
His Majesty's Stationery Office, printed by Chromoworks Ltd., London; artist W. Krogman (signed)
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
War and the military, Home front
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
His Majesty's Stationery Office, printed by Chromoworks Ltd., London; artist W. Krogman (signed). U.S. National Archives, WWII Foreign Posters (NAID 44266256, 44-PF-91f).

Text on the object

Original (English) · read from the image, not independently checked

The capture of the German submarine U 570 by a Lockheed "Hudson" of the British Coastal Command.

BACK THEM UP!

W KROGMAN

PRINTED IN ENGLAND by CHROMOWORKS LTD. LONDON. 51-2326.

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