Your Own Vegetables All the Year Round ... If You Dig for Victory Now
A trug of carrots, cabbage, cauliflower, tomatoes, potatoes and beetroot sits above the slogan 'Dig for Victory Now'. The tell is transfer: the war aim 'Victory' is attached to the ordinary act of growing vegetables, with the full basket as the reward.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- His Majesty's Stationery Office (Ministry of Agriculture 'Dig for Victory' campaign); artist Norman Wilson; printed by W. R. Royle & Son Ltd.
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Theme
- Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
H.M. Stationery Office; artist Norman Wilson; printer W. R. Royle & Son Ltd., c. 1939-1945. NARA, WWII Foreign Posters.
Text on the object
Your own vegetables all the year round ... if you DIG FOR VICTORY NOW PRINTED FOR H.M. STATIONERY OFFICE BY W. R. ROYLE & SON, LTD. 51-2019.
