Help the City Children - making a new home for Evacuees is a National Service

A photograph of two anxious evacuee children, the boy's arm around the girl, sits above the line 'making a new home for Evacuees is a National Service'. The words 'National Service' attach a duty-word to hosting, and the children's faces supply the emotional appeal aimed at householders in reception areas.

Propaganda techniques used in this poster

Glittering generalitiesFear appeal

Date

1939

Period

Second World War

Made by

Ministry of Health; printed for HMSO

Region

Western and Central Europe

Country

United Kingdom

Medium

Poster

Issuer type

State

Regime

Churchill Government

Leader

Winston Churchill

Audience

Domestic public

Purpose

Mobilize or secure compliance

Themes

Home front, Migration

Event

World War II

Regime

Churchill wartime government

Leader

Winston Churchill

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Crown copyright (UK government), 1939-1945; U.S. National Archives, NAID 44266624, Local Identifier 44-PF-212.

HELP THE CITY CHILDREN

making a new home
for Evacuees is a
National Service.

ISSUED BY THE MINISTRY OF HEALTH

GREAT BRITAIN