Forensic Research Archive of Manipulation and Exploitation
How Good Drivers Save Their Tyres and Serve Their Country, 1939 UK poster: A royal coat of arms heads a two-column list

How Good Drivers Save Their Tyres and Serve Their Country

A royal coat of arms heads a two-column list of tyre-care rules, from checking pressures weekly to avoiding driving a car over 40 m.p.h. The headline joins careful driving to national service ('serve their country') and the arms lend state authority to routine advice, which are the transfer tells.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
H.M. Stationery Office (government issue, marked 'M.O.S.'; printed by Lowe & Brydone Printers Ltd, London N.W.10)
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
H.M. Stationery Office, via U.S. National Archives (RG 44), c. 1939-1945.

Text on the object

Original (English) · read from the image, not independently checked

HOW GOOD DRIVERS SAVE
THEIR TYRES AND
SERVE THEIR COUNTRY

Have your tyre pressures checked every week.
Submit your tyres for replacement before the fabric is visible.
Never drive a commercial vehicle above its legal speed limit.
Avoid driving a car over 40 m.p.h.
Never corner at speed.
See that wheels-front and rear-are in proper alignment.
Never accelerate fiercely.
Drive slowly over rough roads.
Remember that fierce braking wastes rubber.
Never scrape or bump the kerb.
See that your brakes are evenly adjusted.
Remove stones and flints from treads after every journey.
See that your tyres are changed round properly and regularly.
See that your tyres and tubes are kept in good repair.
Avoid overloading.
Spread the load evenly.
Avoid driving your vehicle on a flat tyre.
Take expert advice regularly on the care and maintenance of tyres.

Remember!
TYRE CARE
SAVES RUBBER

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