'I Need Your Waste Rubber' (British salvage poster)
A blue-printed airman in flying helmet and gloves raises one hand under the headline 'I need your waste rubber', with a list of wartime uses (tyres, life-saving jackets, fire hose, barrage balloons, paratroopers' equipment) in a red panel. The tell for transfer is the first-person plea: the airman's urgency and standing are lent to the household act of putting out old rubber.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- His Majesty's Government salvage campaign (printed for H.M. Stationery Office by W. R. Royle & Son Ltd.)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
H.M. Stationery Office; printer W. R. Royle & Son Ltd. NARA, Record Group 44.
Text on the object
I need your WASTE RUBBER PUT OUT YOUR WASTE RUBBER FOR SALVAGE to help make Tyres · Life-saving Jackets · Fire Hose Self-sealing Petrol Tanks · Barrage Balloons Oxygen Masks · Paratroops' Equipment etc. PRINTED FOR H.M. STATIONERY OFFICE BY W. R. ROYLE & SON, LTD., 51—3745 P.O.S. S & R. 131
