Keep It Up: Save and Lend Through the Post Office Savings Bank and Trustee Savings Banks
A blue-tinted barrage balloon floats on cables above the hand-lettered words 'Keep it up', over a request to save through the Post Office Savings Bank and Trustee Savings Banks. The tell is the pun, which moves the visible defence image of the balloon onto the act of saving.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- National Savings Committee (London), Scottish Savings Committee and Ulster Savings Committee; printed for H.M. Stationery Office by Stafford & Co. Ltd.
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings Committee, printed by Stafford & Co. Ltd., undated (WWII). US National Archives, NAID 44266724 (44-PF-258).
Text on the object
Keep it up SAVE AND LEND THROUGH THE POST OFFICE SAVINGS BANK and TRUSTEE SAVINGS BANKS W.F.P. 121. Issued by the National Savings Committee, London; Scottish Savings Committee, Edinburgh; Ulster Savings Committee, Belfast. Printed for H.M. Stationery Office by Stafford & Co., Ltd., Netherfield, Nottingham and London. 51-8287.
