No Child, However Good its Health and Home, is Safe
A close photograph of two sleeping children is overlaid with a white triangle and a circle bearing the text 'No child, however good its health and home, is safe'. The threat is left unnamed and addressed to every parent, which is the fear-appeal tell; the poster itself does not say what the child is unsafe from.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- H.M. Stationery Office (government issue; printed by Multi Machine Plates Ltd, London E.C.4)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Warn or inform
- Themes
- Health, Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
H.M. Stationery Office, via U.S. National Archives (RG 44), c. 1939-1945.
Text on the object
NO CHILD, HOWEVER GOOD ITS HEALTH AND HOME, IS SAFE
