Forensic Research Archive of Manipulation and Exploitation
The Small Holding with the BIG Interest: National Savings Stamps, 1939 UK poster: An aerial view of a smallholding

The Small Holding with the BIG Interest: National Savings Stamps

An aerial view of a smallholding with a cottage, orchard, pigs, vegetable rows and haystack, in which a 5s. National Savings stamp with a royal crown forms the main field. The 'transfer' tell is the stamp laid in as the land itself, tying the Crown's savings scheme to the farm's yield; the headline plays on 'interest' as a return on saving.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
National Savings Committee, London; Scottish Savings Committee, Edinburgh; Ulster Savings Committee, Belfast
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings Committee (UK), c. 1939-1945. Image: US National Archives, NAID 44267223 (44-PF-453).

Text on the object

Original (English) · read from the image, not independently checked

The Small holding
with the BIG interest

5/-  5/-
NATIONAL SAVINGS

BUY 5/-
2/6 & 6d
NATIONAL
SAVINGS STAMPS

W.F.P. 248. Issued by the National Savings Committee, London; Scottish Savings Committee, Edinburgh and the Ulster Savings Committee, Belfast.
51-2870

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