Take the Road to Victory! Join the WAAF
Montaged photographs of a smiling WAAF airwoman carrying a kitbag and a civilian woman with a suitcase walk along a road towards a camouflaged airfield with fighters, under the headline 'Take the road to victory! Join the WAAF'. 'Victory' is an unqualified virtue word (glittering generalities), and the cheerful uniform and aircraft attach the glamour of the air service to enlistment (transfer).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Air Ministry recruiting for the Women's Auxiliary Air Force, printed for HMSO by Fosh & Cross, Ltd.; artist Jonathan Foss
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Recruit
- Themes
- War and the military, Gender and suffrage
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
HMSO / Fosh & Cross Ltd.; artist Jonathan Foss, c. 1939-1945. U.S. National Archives, NAID 44267121 (44-PF-412).
Text on the object
TAKE THE ROAD TO VICTORY! JOIN THE WAAF FOSS PRINTED FOR H.M. STATIONERY OFFICE BY FOSH & CROSS LTD., LONDON. 51-1462
