Tank landing craft lead our attack: our engines power the offensive
A drawing of a tank driving off the ramp of a landing craft, infantry behind it and aircraft and shell-bursts beyond, is paired with a roundel photograph of a naval engineman at an engine. The slogan 'our engines power the offensive' links the factory worker's product to the attack shown; the combat scene lends its glamour to the production appeal.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Ministry of Supply (printed for HMSO by Multi Machine Plates Ltd, London); artist Clive Uptton
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Labor
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
UK government poster (Ministry of Supply), c. 1939-1945. US National Archives, NAID 44267123 (local identifier 44-PF-413).
Text on the object
tank landing craft lead our attack OUR ENGINES POWER THE OFFENSIVE CLIVE UPTTON MINISTRY OF SUPPLY No 60 PRINTED FOR H.M. STATIONERY OFFICE BY MULTI MACHINE PLATES LTD. LONDON E.C.4. 51-3206
