Forensic Research Archive of Manipulation and Exploitation
Tough Tactics, 1939 UK poster: A black-and-red silhouette of two soldiers grappling, one with a rifle and fixed bayonet

Tough Tactics

A black-and-red silhouette of two soldiers grappling, one with a rifle and fixed bayonet, under the title 'Tough Tactics' and the slogan 'Fighting fit, fit to fight'. The tell for glittering generalities is the slogan, a virtue phrase standing in for any specific training or fitness measure; the poster is a numbered series item.

Propaganda techniques used in this poster

Glittering generalities
Date
1939
Period
Second World War
Made by
Unattributed British issue ('Tough Tactics Poster No 2')
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Own forces
Purpose
Mobilize or secure compliance
Themes
War and the military, Health
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Held by NARA, Unrestricted; UK wartime print of uncertain rights, hosted by owner decision
Unattributed British issue ('Tough Tactics Poster No 2'). National Archives and Records Administration, 44-PF-480.

Text on the object

Original (English) · read from the image, not independently checked

TOUGH
TACTICS

FIGHTING FIT
FIT TO FIGHT

TOUGH TACTICS POSTER No 2

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