Transport feeds the front line - We keep 'em running (Ministry of Supply No. 95)
A photograph of a long convoy of army lorries on a desert road is joined by a painted scene of two mechanics in overalls working on a lorry wheel and bonnet. The join ties the garage workers to the front line (transfer), and ordinary workmen in caps and overalls stand for the home-front trade (plain folks).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Ministry of Supply (poster no. 95), printed for H.M. Stationery Office by W. R. Royle & Son, Ltd.; artist Clive Uptton
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Supply / H.M. Stationery Office; artist Clive Uptton; printer W. R. Royle & Son, Ltd. US National Archives (NARA ID 44267287, 44-PF-481).
Text on the object
Transport feeds the front line WE KEEP 'EM RUNNING L4983210 (number on the lorry) MINISTRY OF SUPPLY No 95 Printed for H.M. Stationery Office by W. R. ROYLE & Son, Ltd. 51-3811 [signature:] CLIVE UPTTON
