Transport Is Vital! Don't Clog the Wheels
A red winged-helmet figure with a caduceus before cogwheels, under 'Transport is vital! Don't clog the Wheels - avoid rush hour travel and let the Workers "Go to it" in comfort'. The tell for glittering generalities is 'vital' and 'Go to it' offered as the reason; the stated request itself (travel off-peak) is plain and checkable.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Thomas Tilling Group of Companies, England
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; UK private-firm wartime print, hosted by owner decision
Thomas Tilling Group of Companies, England. National Archives and Records Administration, 44-PF-482.
Text on the object
TRANSPORT is vital! Don't clog the Wheels - AVOID RUSH HOUR TRAVEL and let the Workers "GO TO IT" in comfort ISSUED BY THE THOMAS TILLING GROUP OF COMPANIES, ENGLAND
