Forensic Research Archive of Manipulation and Exploitation
Turn that GAS down! LESS GAS - MORE SHIPS, 1939 UK poster: A photograph shows a lidded saucepan on a gas ring with the flame

Turn that GAS down! LESS GAS - MORE SHIPS

A photograph shows a lidded saucepan on a gas ring with the flame spreading out well beyond the pan's base, under the command 'Turn that GAS down!'. The slogan 'Less gas - more ships' links a small kitchen act to shipbuilding (transfer); it states the link without giving any figure.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
His Majesty's Stationery Office (printed for HMSO by J. Weiner Ltd, London)
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
His Majesty's Stationery Office; printed by J. Weiner Ltd, London, c. 1939-1945. U.S. National Archives, RG 44.

Text on the object

Original (English) · read from the image, not independently checked

Turn that
GAS
down!

LESS GAS - MORE SHIPS

Printed for H.M. Stationery Office by J. Weiner Ltd., London, W.C.1. 51-2674.

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