Watch Your Tyre Pressure
A red panel shows two tyre cross-sections with arrows and labels for over-inflation and under-inflation, beside the headline 'Watch your tyre pressure' and a pointing-hand icon made of tyres. The tell is the consequence warning ('rapidly ruins tyres'); the appeal is mild and practical, with no named enemy.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- H.M. Stationery Office (government issue); printed by Lowe & Brydone Printers Ltd., London N.W.10
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
H.M. Stationery Office, 1939-1945. U.S. National Archives (NAID 44267351).
Text on the object
WATCH YOUR TYRE PRESSURE —incorrect inflation rapidly ruins tyres OVER-INFLATION INCREASES RISK OF IMPACT DAMAGE TO TYRE CASING UNDER-INFLATION CAUSES TYRES TO OVER-HEAT, CRUSH EASILY, FLEX VIOLENTLY PRINTED FOR H.M. STATIONERY OFFICE BY LOWE & BRYDONE PRINTERS LTD., LONDON, N.W.10. 51-2731
