Water Care - It All Depends On Me
Two chromed taps on a blue ground: one has a white cross painted over it and a drop falling from its spout, the other is intact, under 'Water care' and 'It all depends on ME'. The tell is the virtue word 'care' and the first-person slogan standing in for a stated saving; the poster gives no volume, amount or instruction beyond the picture of the dripping tap.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Printed in England by H. Manly & Son Ltd (ref. 51-2671); artist Thurstan
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Science and technology
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision (UK Crown copyright, published 1939-1945, 50 years expired)
Artist Thurstan; printed by H. Manly & Son Ltd, National Archives and Records Administration, 44-PF-509.
Text on the object
WATER CARE IT ALL DEPENDS ON ME [signature:] Thurstan [imprint:] Printed in England by H. Manly & Son Ltd. 51-2671
