Forensic Research Archive of Manipulation and Exploitation
We've Got to Keep on Saving!, 1939 UK poster: Painted British infantry with Sten-type guns advance through shell-damaged

We've Got to Keep on Saving!

Painted British infantry with Sten-type guns advance through shell-damaged buildings in the bottom strip, under the headline 'We've Got to Keep on Saving!'. The soldiers' combat is placed beside a request to buy savings certificates, so the army's effort lends weight to the financial appeal.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
National Savings Committee, with the Scottish and Ulster Savings Committees; printed for HMSO by Wm. Brown & Co., Ltd.
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Fundraise
Themes
War and the military, Economy and finance
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings Committee; printed by Wm. Brown & Co., Ltd. for HMSO, c. 1939-1945. U.S. National Archives, RG 44.

Text on the object

Original (English) · read from the image, not independently checked

WE'VE GOT TO KEEP ON SAVING!

W.F.P. 388. Issued by the National Savings Committee, London; the Scottish Savings Committee, Edinburgh; Ulster Savings Committee, Belfast.
CROWN COPYRIGHT RESERVED.
Printed for H.M. Stationery Office by Wm. Brown & Co., Ltd., London, E.C.3. 51-749

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