We've got to keep on Saving! (warship firing)
A painted warship fires a broadside across a choppy sea toward distant smoke and ships, drawn small in the bottom corner of an otherwise blank sheet under a red banner. The firing gun lends the sailors' fight to the slogan 'We've got to keep on Saving!', tying the act of saving to the action at sea.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- National Savings Committee (London), Scottish Savings Committee (Edinburgh) and Ulster Savings Committee (Belfast), printed for H.M. Stationery Office by G.C.M. Printing Service Ltd., Leicester
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings Committee, Scottish Savings Committee and Ulster Savings Committee, printed for H.M. Stationery Office, 1939-1945. U.S. National Archives, Record Group 44.
Text on the object
WE'VE GOT TO KEEP ON Saving! W.F.P. 390. Issued by the National Savings Committee, London. The Scottish Savings Committee, Edinburgh. The Ulster Savings Committee, Belfast. Crown Copyright Reserved. "Printed for H.M. Stationery Office by G.C.M. Printing Service Ltd., Leicester. 51-749"
