Where to Look
A woman in a blue blouse and black skirt peers into a shelved cupboard, beside a list of places to search: airing cupboard, garage, greenhouse, allotment shed, loft, attic, lumber room, cellar. The tell for plain-folks is the ordinary housewife in an everyday domestic setting; the poster does not say what is to be looked for.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- H.M. Stationery Office imprint (no issuing ministry named); printed by Lowe & Brydone Printers Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Theme
- Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
H.M. Stationery Office; printed by Lowe & Brydone Printers Ltd., c. 1939-1945. U.S. National Archives, World War II Foreign Posters (NAID 44267401).
Text on the object
Where to look — AIRING CUPBOARD, GARAGE, GREENHOUSE OR ALLOT- MENT SHED, CUPBOARD UNDER THE STAIRS, × × LOFT, ATTIC, LUMBER ROOM OR CELLAR × × × × × PRINTED FOR H.M. STATIONERY OFFICE BY LOWE & BRYDONE PRINTERS LTD., LONDON, N.W.10. S1-2488
