Forensic Research Archive of Manipulation and Exploitation
Wherever They Land They Need Our Engines, 1939 UK poster: A photograph shows troops wading ashore from a landing craft marked

Wherever They Land They Need Our Engines

A photograph shows troops wading ashore from a landing craft marked T.L.C. 121 beside the slogan 'Wherever they land they need our engines'. The tell for transfer is the borrowed photograph of an amphibious landing, which ties the home-front worker's engine output to the soldiers' risk and the pronoun 'our' joins factory and front.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
Ministry of Supply (poster No. 90)
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
War and the military, Labor
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Supply, c. 1939-1945. U.S. National Archives, NAID 44267403 (44-PF-531).

Text on the object

Original (English) · read from the image, not independently checked

WHEREVER
THEY
LAND
THEY
NEED
OUR
ENGINES
MINISTRY OF SUPPLY No 90

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