When Crossing the Road: Stop, Look Right, Look Left, Then Cross
A long narrow strip with four numbered steps in large capitals, 'Stop', 'Look right', 'Look left', 'Then cross', in red and green. It is a plain road-safety instruction. The nearest fit from the taxonomy is card-stacking, only in that the four steps are ordered and everything else about road use is omitted; no appeal or claim beyond the instruction is made.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- His Majesty's Stationery Office (printed for HMSO by Lowe & Brydone Printers Ltd, London N.W.10)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Warn or inform
- Themes
- Health, Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision (UK Crown copyright, published 1939-1945, 50 years expired)
His Majesty's Stationery Office; printed by Lowe & Brydone Printers Ltd, National Archives and Records Administration, 44-PF-526.
Text on the object
when crossing the road 1 STOP 2 LOOK RIGHT 3 LOOK LEFT 4 THEN CROSS [imprint:] PRINTED FOR H.M. STATIONERY OFFICE BY LOWE & BRYDONE PRINTERS LTD., LONDON, N.W.10 51-9400
