マラリヤを駆逐し、不毛の土地を沃野に。 (Drive out malaria and turn barren land into fertile fields), 1953 US poster: A Japanese-language photo

マラリヤを駆逐し、不毛の土地を沃野に。 (Drive out malaria and turn barren land into fertile fields) (Japanese poster distributed in Asia, U.N. Day Poster #8)

A Japanese-language photo poster on malaria control. Two men crouch at the edge of a water channel in tall grass, with a tray and a dipper, sampling the water. The text says a Himalayan foothill region farmed a thousand years ago became uncultivable because of malaria, that India launched a large drainage scheme with WHO and UNICEF help, and that people are settling the land again. The tell is transfer: the WHO and UNICEF names are attached to a promised before-and-after change.

Propaganda techniques used in this poster

Glittering generalities Transfer

Date: September 14, 1953
Period: Cold War
Made by: U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia series
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Eisenhower Administration
Leader: Dwight D. Eisenhower
Audience: Foreign public
Purpose: Persuade or win support
Themes: Health, Economy and finance
Event: Cold War
Source: Unidentified Source blurred: contractors, cutouts, buried disclosure
Source: U.S. National Archives (NARA), Record Group 306, Propaganda Posters Distributed in Asia, retrieved October 3, 2026
Rights: Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, September 14, 1953. National Archives, Record Group 306 (NAID 5730110, 306-PPA-210).

Text on the object

Original (Japanese) · read from the image, not independently checked

マラリヤを駆逐し、不毛の土地を沃野に。

一千年前、ヒマラヤ山麓の或る地方は豊かな農作地帯だつた。然しマ
ラリヤの為、耕作は不可能になつたのだ。インドは蚊を撲滅する為に、
厖大な排水開拓計画を樹て、世界保健機関(WHO)とユニセフ(国連国
際児童緊急基金)は援助の手を差し伸べた。結果は既に現われ始めた。
人々は、再び人間のものとなつた豊沃な土地に定着しはじめている。

8

English translation (machine translation by Claude, not verified by a fluent reader)

Drive out malaria and turn barren land into fertile fields.

A thousand years ago a certain region at the foot of the Himalayas was a rich farming zone. But because of malaria, farming became impossible. To wipe out the mosquito, India drew up a vast drainage and land-reclamation plan, and the World Health Organization (WHO) and UNICEF (U.N. International Children's Emergency Fund) extended a helping hand. Results have already begun to appear. People are beginning to settle on the fertile land that has again become human land.

8

Printed in Japanese with historical kana spelling and small kana set full-size; no imprint is printed.