Việt-Cộng hãy coi chừng!! (Viet Cong Beware!)

Việt-Cộng hãy coi chừng!! (Viet Cong Beware!)

A U.S. Army leaflet shows a tank drawn as a fanged monster breathing fire at fleeing guerrillas. The U.S. Army's attached translation reads: 'There is nowhere to run...nowhere to hide! The tanks and armored vehicles of the Blackhorse Regiment will find and destroy you! It is too late to fight... Rally now under the Chieu Hoi Program; it is your only hope to live!' Death is staged as certain, and one exit is offered.

Date
1967
Period
Cold War
Made by
U.S. Army psychological operations (leaflet code 246-111-67), for the 11th Armored Cavalry Regiment ('Blackhorse')
Region
North America
Country
United States
Medium
Leaflet
Issuer type
Military
Regime
Johnson Administration
Leader
Lyndon B. Johnson
Audience
Enemy forces
Purpose
Mobilize or secure compliance
Theme
War and the military
Event
Vietnam War
Techniques
Fear appeal
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives (NARA), RG 472, NAID 305342, retrieved September 27, 2026
Rights
Public domain (U.S. government work)
U.S. Army; National Archives, Records of U.S. Forces in Southeast Asia (RG 472).

Text on the object

Original (Multiple) · read from the image, not independently checked

VIỆT-CỘNG
HÃY COI CHỪNG!!

[illegible — faint handwritten code, top right corner]

VIET CONG BEWARE!

There is nowhere to run...nowhere to hide! The tanks and armored vehicles of the Blackhorse Regiment will find and destroy you! It is too late to fight. Beware Viet Cong, we are everywhere! Rally now under the Chieu Hoi Program; it is your only hope to live!

English translation (machine translation by Claude, not verified by a fluent reader)

VIET CONG
BEWARE!!

[illegible]

(The remainder is already in English as printed on the leaflet: the typed translation U.S. personnel attached below the Vietnamese headline, not a translation added by FRAME.)

The image is a low-resolution archival scan; a faint handwritten mark in the top right corner (possibly a leaflet code, compare the 246-111-67 code recorded on the reverse per this entry's own notes) is too indistinct to transcribe with confidence.