We Fire a Shell with Every Liberty Bond We Sell. Get Yours To-day!
Hand-lettered red and black text curves around a black artillery shell marked 'shell' and a bond certificate marked '(Liberty) Bond'. The slogan equates each bond purchase with a shell fired, transferring the weight of the gun to the act of lending.
Propaganda techniques used in this poster
- Date
- 1917
- Period
- First World War
- Made by
- U.S. Treasury Department (Liberty Loan campaign; attribution inferred)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- War and the military, Economy and finance, Home front
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Treasury Department (Liberty Loan campaign; attribution inferred). National Archives and Records Administration, 4-P-236.
Text on the object
We fire a shell with every (Liberty) Bond we sell- Get yours To-day! [Stamp at left, upside down and partly illegible: ... STORES CO. ... [illegible]]
