Produce for Victory: We, the Americans of today
Colour portrait poster: a close, low-lit face of an older man in a flat cap against a dark blue ground. The quotation uses an emphasised 'WE' and the phrase 'fires of freedom' to link present workers to past and future Americans. Technique: glittering-generalities, with identity-fusion in the collective 'WE'.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- The Sheldon-Claire Co., Chicago
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
The Sheldon-Claire Co.. National Archives and Records Administration, RG 44, 44-PA-1575 (NAID 515240).
Text on the object
[credit line:] Keith J. Aulik "WE, the Americans of today, know our duty to the Americans of yesterday and the Americans of tomorrow. WE shall keep the fires of freedom burning." PRODUCE FOR VICTORY! [imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago [imprint:] Lithographed in U.S.A. Form No. 19
