We'll Take Care of the Rising Sun, You Take Care of Rising Prices
A smiling soldier in a leaf-decked helmet gives a thumbs-up on a palm-lined beach under the line 'We'll take care of the Rising Sun', with 'You take care of rising prices' and a seven-key VICTORY list (buy bonds, pay taxes, follow ration rules and price ceilings) below. The soldier's task against Japan is paired with the home front's anti-inflation chores, the pun on 'rising' joining the two.
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Office of Economic Stabilization, distributed by the Office of War Information
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Themes
- Home front, Economy and finance
- Event
- World War II
- Techniques
- Transfer
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- UNT Digital Library, University of North Texas Libraries (World War II Posters collection), ark:/67531/metadc214, retrieved October 2, 2026
- Rights
- Public domain (U.S. federal work; OES/OWI credit on poster)
UNT Libraries, UNT Digital Library, World War II Posters (metadc214). Rights basis: federal imprint/credit: 'Distributed by O.W.I. for the Office of Economic Stabilization'.
Text on the object
WE'LL TAKE CARE OF THE RISING SUN YOU TAKE CARE OF RISING PRICES V 1. Buy and hold War Bonds. I 2. Pay willingly our share of taxes. C 3. Provide adequate life insurance and savings for our future. T 4. Reduce our debts as much as possible. O 5. Buy only what we need and make what we have last longer. R 6. Follow ration rules and price ceilings. Y 7. Cooperate with our Government's wage stabilization program. Distributed by O.W.I. for the Office of Economic Stabilization
Letters V-I-C-T-O-R-Y are printed in red inside key shapes at left of each line.
