What Did They Do in Dalat-Tuyen-Duc?, 1965 US poster: A landscape sheet asks 'What did they do?' about Dalat and Tuyen Duc

What Did They Do in Dalat-Tuyen-Duc?

A landscape sheet asks 'What did they do?' about Dalat and Tuyen Duc and answers with six photographs of Biet-Chinh cadres repairing a bridge and a school roof, digging sweet potatoes with villagers, teaching planting, tending a child and ferrying a performance troupe across a river. A blue banner closes: 'We will defeat the Communists with love and sincerity.' The tell is the question-and-answer layout that offers only helpful acts as the cadres' record, with no mention of arms, security or coercion.

Propaganda techniques used in this poster

Date
1965
Period
Cold War
Made by
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government
Region
North America
Medium
Poster
Issuer type
State
Regime
Johnson Administration
Leader
Lyndon B. Johnson
Audience
Domestic public
Purpose
Persuade or win support
Themes
War and the military, Home front
Event
Vietnam War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government. National Archives and Records Administration, 306-VP-7-990.

Text on the object

Original (Vietnamese) · read from the image, not independently checked

HỌ ĐÃ LÀM GÌ ?
( DALAT - TUYÊN-ĐỨC )

Tại ấp Kado, anh em Biệt-Chính đang sửa chữa lại cây cầu gỗ.

Anh em cán bộ Biệt-Chính giúp đồng bào đào khoai.

Anh em Biệt-Chính đang bắt tay vào việc tu sửa trường Tiểu-Học ấp Thái-Phiên.

Các em mến các anh cán bộ vì các anh rất mến các em.

Đồng bào được chỉ dẫn cách trồng tỉa.

Tận những nơi thâm sâu vẫn có bước chân của những người cán bộ Biệt-Chính. Đây, đoàn văn nghệ trên đường đến thăm đồng bào SERIGNAC.

CHÚNG TA SẼ CHIẾN THẮNG CỘNG-SẢN BẰNG TÌNH THƯƠNG VÀ LÒNG CHÂN THÀNH

SP-990

English translation (machine translation by Claude, not verified by a fluent reader)

WHAT DID THEY DO?
(DALAT - TUYEN-DUC)

At Kado hamlet, the Biet-Chinh brothers are repairing the wooden bridge.

The Biet-Chinh cadre brothers help the people dig sweet potatoes.

The Biet-Chinh brothers are getting to work repairing the primary school of Thai-Phien hamlet.

The children love the cadres because the cadres love the children very much.

The people are shown how to plant and tend crops.

Even in the deepest places there are footsteps of the Biet-Chinh cadres. Here, the arts troupe is on its way to visit the people of SERIGNAC.

WE WILL DEFEAT COMMUNISM WITH LOVE AND SINCERITY

SP-990