Your Advice Can Spell Victory or Defeat poster (English, Elements of Victory series, Saigon)
An English-language illustrated poster headed 'Elements of Victory' with a shoulder patch at upper right. A U.S. adviser points the way for a Vietnamese soldier; below, two panels contrast 'Victory or' (trailing off) (enemy troops surrendering with hands raised) with 'Defeat!' (a burning house and a fallen soldier), and ask 'Have you given your best?' The tell is fear-appeal on a binary choice: two outcomes only, tied to the individual adviser's effort.
Propaganda techniques used in this poster
- Date
- November 9, 1964
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Theme
- War and the military
- Event
- Vietnam War
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, November 9, 1964. National Archives, Record Group 306 (NAID 6949319, 306-PPB-393).
Text on the object
Elements of Victory YOUR ADVICE CAN SPELL VICTORY or... DEFEAT! HAVE YOU GIVEN YOUR BEST?
The shoulder-patch emblem at upper right carries no legible text.
