Forensic Research Archive of Manipulation and Exploitation
7th War Loan: Now, all together, 1945 US poster: Painting of five U.S. Marines raising a flag on a hillside at Iwo Jima

7th War Loan: Now, all together

Painting of five U.S. Marines raising a flag on a hillside at Iwo Jima, with '7th War Loan' and 'Now, all together' at the foot. The technique is transfer: the flag-raising scene is attached to the bond drive. 'All together' adds a bandwagon call to join a shared effort.

Propaganda techniques used in this poster

TransferBandwagon
Date
1945
Period
Second World War
Made by
U.S. Treasury Department, War Finance Division (painting by C. C. Beall)
Region
North America
Country
United States
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Fundraise
Themes
War and the military, Economy and finance
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
U.S. Treasury Department. National Archives and Records Administration, RG 44, 44-PA-1422 (NAID 515086).

Text on the object

Original (English) · read from the image, not independently checked

7th
WAR LOAN
NOW..ALL TOGETHER
[signature: c.c.beall]
[imprint: U. S. GOVERNMENT PRINTING OFFICE : 1945—O—637980]
[imprint: WFD 11A]
OFFICIAL U. S. TREASURY POSTER
U. S. MARINES AT IWO JIMA, PAINTED BY C. C. BEALL FROM ASSOCIATED PRESS PHOTO

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