A fancy shine makes a pretty picture but dubbing makes shoes last
Poster with a framed picture of a boot above a large painted brown boot on a pale blue ground. The slanting headline sets a fancy shine against dubbing, with 'DUBBING' in red, and the footer gives two reasons: shoes wear longer and feet stay dry. The technique is faint here: a plain practical-care message, with benefits listed and no other persuasion.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army Conservation Program (artist: Hill)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army Conservation Program. National Archives and Records Administration, RG 44, 44-PA-274 (NAID 513723).
Text on the object
A FANCY SHINE MAKES A PRETTY PICTURE BUT DUBBING MAKES SHOES LAST IT MAKES YOUR SHOES WEAR LONGER KEEPS YOUR FEET DRY AND COMFORTABLE [signature:] hill [imprint:] U.S. ARMY SAVE CONSERVATION PROGRAM [imprint:] U.S. GOVERNMENT PRINTING OFFICE: 1943-O-561135 [imprint:] ARMY CONSERVATION PROJECT No. 27-Q-6
