Forensic Research Archive of Manipulation and Exploitation
Always advance with the U.S. Marines: 167th anniversary, 1942 US poster: Marine Corps anniversary and recruiting poster

Always advance with the U.S. Marines: 167th anniversary

Marine Corps anniversary and recruiting poster: a helmeted Marine crouches with a bayonet-fixed rifle in front of faint red drawings of earlier battles and the Marine emblem, with a ring of battle names from Bon Homme Richard to the Solomon Islands. The battle honours lend past prestige to the present Marine (transfer), and 'Always advance' is a slogan-level glittering generality.

Propaganda techniques used in this poster

TransferGlittering generalities
Date
1942
Period
Second World War
Made by
U.S. Marine Corps (printer McCandlish Litho Corporation)
Region
North America
Country
United States
Medium
Poster
Issuer type
Military
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Recruit
Theme
War and the military
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
U.S. Marine Corps. National Archives and Records Administration, RG 44, 44-PA-336 (NAID 513783).

Text on the object

Original (English) · read from the image, not independently checked

1775 *** 167th Anniversary *** 1942
BON HOMME RICHARD * BLADENSBURG * DERNA * FT. FISHER **
SANTIAGO * BELLEAU WOOD * ARGONNE * FORREST * WAKE
MIDWAY * BATAAN * MAKIN [partly hidden] * SOLOMON ISLANDS **
Always ADVANCE with the
U.S. MARINES
* Land
* Sea
* Air
[imprint:] 9-18-42 REQ'N No. 1603 100 M
[imprint:] LITHO. IN U.S.A. McCANDLISH LITHO CORPORATION, PHILA., PA

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