Back Him Up with Your Liberty Bonds
A large pen drawing of President Wilson's face stands in front of a tilted block lettered 'LIBERTY BONDS', under the command 'Back Him Up' and the line 'The Safest Investment in the World.' The president's face stands in for the government's credit, and the superlative claim is stated without any comparison or figures, which is the tell of card-stacking.
Propaganda techniques used in this poster
- Date
- 1917
- Period
- First World War
- Made by
- U.S. Treasury Department (Liberty Loan campaign); displayed by United Cigar Stores Co.
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- War and the military, Economy and finance, Home front
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Treasury Department (Liberty Loan campaign). National Archives and Records Administration, 4-P-214.
Text on the object
Back Him Up with your LIBERTY BONDS The Safest Investment in the World UNITED CIGAR STORES CO. WINDOW TRIMMING DEPT. DISPLAYED
The last three lines are a violet rubber stamp applied to the sheet, with further stamp text below 'DISPLAYED' illegible. The monogram at the bottom left is not transcribed.
