Bonds or bondage: Everybody, every pay day, 10%
A worker in overalls is split down the middle. On the bright side he smiles and holds a flag before a factory skyline; on the dark side he is chained at the ankle to a ball in a bare landscape. The headline sets the two outcomes against each other and the base line asks 'Everybody, every pay day, 10%', a fear-appeal with a bandwagon ask.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- U.S. government war bond campaign
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. government war bond campaign. National Archives and Records Administration, RG 44, 44-PA-129 (NAID 513577).
Text on the object
BONDS OR BONDAGE EVERYBODY - EVERY PAY DAY 10%
