Back the Boys with War Savings: Save at Least a Bob in the Pound Every Pay Day (bomb loading)
A photograph of ground crew loading bombs beneath a four-engined bomber sits above a cartoon coin figure (a 1944 shilling) wheeling a bomb. The 'Bob' pun and the headline link a shilling in the pound to the men at the front; the ordinary workers and cheerful coin carry the plain-folks appeal, and the bomber photograph transfers the crews' standing to the savings request.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- National Savings Committee, London; printed for H.M. Stationery Office by J. Howitt & Son Ltd., Nottingham
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front, War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings Committee, London; printed for H.M. Stationery Office by J. Howitt & Son Ltd. National Archives (NARA), WWII Foreign Posters.
Text on the object
BACK THE BOYS WITH WAR SAVINGS SAVE at least A BOB IN THE POUND EVERY PAY DAY Your Bobs do Big Jobs ONE SHILLING 1944 W.F.P. 375 Issued by the National Savings Committee, London Crown Copyright Reserved Printed for H.M. Stationery Office by J. Howitt & Son Ltd., Nottingham. 51-202
