Battle for Fuel: Turn It Down When You Are Warm (Use Less Gas)
A silhouetted man reads a newspaper in an armchair, feet up, in front of a glowing gas fire. The war word 'Battle' in the headline moves the urgency of combat onto turning down a household gas fire, and the instruction 'Use less gas' is stated plainly.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Ministry of Fuel and Power, printed for H.M. Stationery Office by Wm. Brown & Co. Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Fuel and Power; printed for H.M. Stationery Office by Wm. Brown & Co. Ltd. National Archives (NARA), WWII Foreign Posters.
Text on the object
BATTLE FOR FUEL Turn it down when you are warm USE LESS GAS Issued by the Ministry of Fuel and Power. Printed for H.M. Stationery Office by Wm. Brown & Co., Ltd., London, E.C. 3.—51-3070.
