Britain's Mechanised Army on the March: Keep Going with War Savings
Four line drawings of a tank, a supply truck, an artillery tractor and an armoured car carry captions on what each vehicle does, above the slogan 'Keep going with War Savings'. The army's equipment is shown as the thing savings pay for, linking the request to the vehicles' strength (transfer).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- National Savings Committee, London, with the Scottish Savings Committee, Edinburgh, and Ulster Savings Committee, Belfast; printed for H.M. Stationery Office by W. R. Royle & Son Ltd.
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front, War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings Committee. National Archives and Records Administration, 44-PF-115.
Text on the object
BRITAIN'S MECHANISED ARMY on the march TANKS ARE THE WEIGHT OF THE ATTACK. MASSIVELY ARMOURED, "TRACKED" FOR MOBILITY. TRUCKS BRING UP THE SUPPLIES—FAST, ROOMY, BUT RUGGEDLY BUILT. ARTILLERY TOWING TRACTOR (THE "QUAD") CARRIES GUN CREWS AND AMMUNITION. ARMOURED CARS FOR RECONNAISSANCE AND PATROL—NOTE THE HIGH GROUND CLEARANCE FOR CROSSING ROUGH COUNTRY. KEEP GOING WITH WAR SAVINGS W.F.P. 358. Issued by the National Savings Committee, London. Scottish Savings Committee, Edinburgh. Ulster Savings Committee, Belfast. Crown Copyright Reserved PRINTED FOR H.M. STATIONERY OFFICE BY W. R. ROYLE & SON, LTD. 51-4539
