Dong Binh Bridge: Connecting, 1965 US poster: A yellow page with two captions and one photograph of villagers, children

Dong Binh Bridge: Connecting

A yellow page with two captions and one photograph of villagers, children and a woman carrying baskets near a new wooden footbridge. The captions say a student is helping two soldiers build a bridge, that student and soldier alike were volunteers recruited by the district chief, and that a weak old bridge has been replaced to join the two parts of Dong Binh hamlet. The tell is the pairing of soldiers, students and villagers in one cooperative scene.

Propaganda techniques used in this poster

Date
1965
Period
Cold War
Made by
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government
Region
North America
Medium
Poster
Issuer type
State
Regime
Johnson Administration
Leader
Lyndon B. Johnson
Audience
Domestic public
Purpose
Persuade or win support
Theme
Home front
Event
Vietnam War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government. National Archives and Records Administration, 306-VP-011-44.

Text on the object

Original (Vietnamese) · read from the image, not independently checked

Một sinh viên (trái) đang giúp đỡ hai anh quân nhân bắt cầu. Sinh viên và quân nhân đều là những người tình nguyện do ông Quận trưởng tuyển mộ để xây cất chiếc cầu mới.

Chiếc cầu củ yếu ớt nguy hiểm đã được thay thế bằng chiếc cầu mới để nối liền hai phần đất của ấp Đông Bình.

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English translation (machine translation by Claude, not verified by a fluent reader)

A student (left) is helping two soldiers lay the bridge. The student and the soldiers are all volunteers recruited by the District Chief to build the new bridge.

The old, weak and dangerous bridge has been replaced by a new bridge to connect the two parts of the land of Dong Binh hamlet.

4