Food Stamp News, February 1945, page three: Powerful Store Displays Will Help Retailer Boost Sale of Stamps (Canada, February 1945)
Page three of a grocers' trade newspaper reproducing the campaign's store material: a large close portrait of a helmeted soldier above 'Buy War Savings Stamps Every Friday', counter cut-outs, a clerk's cap and a streamer, and a printed letter from Finance Minister J. L. Ilsley. The tell is the soldier's face used to sell a stamp, and the lines 'No soldier would do it on the battlefront' and 'a hundred per cent behind the war effort', which treat buying as what everyone is doing.
Propaganda techniques used in this newspaper page
- Date
- 1945
- Period
- Second World War
- Made by
- Food Stamp News, food industry's War Savings Stamp merchandising publication (Canada), Vol. III No. 2
- Region
- North America
- Country
- Canada
- Medium
- Newspaper pages
- Issuer type
- Media
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; Canadian wartime work, hosted by owner decision
Food Stamp News, food industry's War Savings Stamp merchandising publication (Canada), Vol. III No. 2, National Archives and Records Administration, 44-PF-578c.
Text on the object
FEBRUARY, 1945 FOOD STAMP NEWS PAGE THREE POWERFUL STORE DISPLAYS Will Help Retailer Boost Sale of Stamps Buy WAR SAVINGS STAMPS EVERY FRIDAY Buy WAR SAVINGS STAMPS ...TO-DAY BE AN Active 25¢ CLUB MEMBER FRIDAY IS WAR SAVINGS STAMP DAY: Buy AT LEAST ONE STAMP EVERY FRIDAY Need For All Canadians To Save Regularly Says Finance Minister THE EYES OF CANADA WILL BE UPON THE FOOD INDUSTRY IN FEBRUARY AND MARCH [signature:] J. L. Ilsley [artist signature on portrait:] REX WOODS [body columns not transcribed]
