Achetez des Obligations de la Victoire, 1939 Canada poster: A painted woman with tearful eyes embraces a soldier in a helmet

Achetez des Obligations de la Victoire (Pour que bientôt il me revienne...)

A painted woman with tearful eyes embraces a soldier in a helmet whose shoulder title reads 'CANADA', above a black panel that urges 'Buy Victory Bonds'. The headline reads 'So that he may soon return to me...'. The tell is the emotional scene that links buying bonds to one soldier's return, with no figures on what the money does.

Propaganda techniques used in this poster

Date
1939
Made by
No sponsor printed; Canadian Victory Bond appeal in French (Canadian origin from 'Lithographié au Canada' and the 'CANADA' shoulder title)
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
Held by NARA, Unrestricted; likely Canadian Crown copyright from 1939-1945 (50 years expired); hosted by owner decision
No sponsor printed (Canadian Victory Bond appeal in French). National Archives and Records Administration, 44-PF-796.

Text on the object

Original (French) · read from the image, not independently checked

Pour que bientôt
il me revienne...

Achetez des
OBLIGATIONS
DE LA VICTOIRE

[print line, lower left:] LITHOGRAPHIÉ AU CANADA
[lower right:] 2 AVL
[on the soldier's shoulder:] CANADA
[Translation: So that soon he may come back to me...

Buy
VICTORY
BONDS

Lithographed in Canada]