Roll 'Em Out!
A factory worker in shirtsleeves holds a model aircraft in each hand beneath a sky of warplanes, above a circle of workers welding, riveting and machining around an RAF-style roundel. The roundel ties the shop-floor workers directly to the air force, and the ordinary-worker figure presents aircraft output as the job of the person addressed.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Director-General of Aircraft Production (Canada), donated by Aluminum Company of Canada, Limited
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
Director-General of Aircraft Production, Canada (poster donated by Aluminum Company of Canada, Limited), 1939-1945. U.S. National Archives, Record Group 44.
Text on the object
Roll 'em Out! Published and distributed under the authority and direction of the Director-General of Aircraft Production Donated by Aluminum Company of Canada, Limited
