They Who Buy and Put Away Will Have Real Cash a Later Day
Four painted heads of women in service uniforms (an HMCS cap, an army cap, an air force cap and a nursing sister's veil) frame the text 'They who buy and put away will have real cash a later day', above a red band reading 'Buy and keep your Victory Bonds'. The tell is the service uniforms, which attach the standing of the women's services to the act of holding bonds; the promise is stated as 'real cash a later day' with no figures.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Canada, Victory Bonds campaign (no issuing body or printer legible); artist initialled 'J. S. H.'
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Home front, Economy and finance
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; Canadian wartime work, hosted by owner decision
Artist J. S. H., Canada (issuer not legible), National Archives and Records Administration, 44-PF-578a.
Text on the object
They who buy and put away will have real cash a later day Buy and Keep your VICTORY BONDS [cap tally:] HMCS [initials:] J.S.H
