They Who Buy and Salt Away Will Have Real Cash a Later Day
Four cartoon heads of men, three in service caps and one a smiling civilian, frame the verse 'They who buy and salt away will have real cash a later day'. The heads are a naval rating with an HMCS cap, a helmeted soldier with a cigarette, an air force man in a forage cap and a civilian in a hat, above a red band reading 'Buy and keep your Victory Bonds'. The tell is the mix of uniforms and a civilian face, which pairs the services' standing with an everyman buyer; no figures are given.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Canada, Victory Bonds campaign (no issuing body, printer or artist legible)
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Home front, Economy and finance
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; Canadian wartime work, hosted by owner decision
Canada, Victory Bonds campaign (issuer not legible), National Archives and Records Administration, 44-PF-578b.
Text on the object
They who buy and salt away will have real cash a later day Buy and Keep your VICTORY BONDS [cap tally:] HMCS
