Forensic Research Archive of Manipulation and Exploitation
To Victory, 1941 Canada poster: A crowned lion, its tail bandaged, charges forward with a sword while a beaver marked

-- To Victory

A crowned lion, its tail bandaged, charges forward with a sword while a beaver marked 'CANADA' in a steel helmet with a maple leaf carries a bayonet in front of it, under the headline '-- To Victory'. The national animals stand for Britain and Canada fighting together (transfer), and 'Victory' is the single virtue word that carries the message.

Propaganda techniques used in this poster

TransferGlittering generalities
Date
1941
Period
Second World War
Made by
Director of Public Information, under authority of Hon. J. T. Thorson, Minister of National War Services, Ottawa; artist Wilcox
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Persuade or win support
Theme
War and the military
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
Director of Public Information, Department of National War Services, Ottawa, 1941-1942; artist Wilcox. U.S. National Archives, RG 44.

Text on the object

Original (English) · read from the image, not independently checked

-- TO VICTORY

CANADA

Issued by the DIRECTOR OF PUBLIC INFORMATION UNDER AUTHORITY OF HON. J. T. THORSON, MINISTER OF NATIONAL WAR SERVICES, OTTAWA. Printed in Canada. UE-4S

[signature in the picture:] Wilcox

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