Forensic Research Archive of Manipulation and Exploitation
Carry your share. Buy war bonds, 1941 US poster: Painted poster of two US soldiers in a tropical setting hoisting a large

Carry your share. Buy war bonds

Painted poster of two US soldiers in a tropical setting hoisting a large blue supply bag, with palm trees and trucks behind, under the words 'Carry your share' and 'Buy War Bonds'. The soldiers' physical load is offered as a model for the viewer's own contribution (transfer), and the ordinary-soldier figures make the ask a shared burden.

Propaganda techniques used in this poster

TransferPlain folks
Date
1941
Period
Second World War
Made by
Abbott Laboratories (for the U.S. Treasury Schools-at-War program); artist Joseph Hirsch
Region
North America
Country
United States
Medium
Poster
Issuer type
Corporation
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, War and the military
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
Abbott Laboratories. National Archives and Records Administration, RG 44, 44-PA-526 (NAID 514005).

Text on the object

Original (English) · read from the image, not independently checked

CARRY your SHARE
BUY WAR BONDS
[signature:] Joseph Hirsch
[imprint:] PUBLISHED BY ABBOTT LABORATORIES AS A CONTRIBUTION TO THE TREASURY'S SCHOOLS-AT-WAR PROGRAM

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